Hatch Bank and Wisetack: Partnering to Power Power Embedded Consumer Lending
Partnership has fueled Wisetack’s growth in loan origination volume
Hatch Bank and Wisetack, the leading platform for embedded pay-over-time options for in-person services, are extending and strengthening their lending partnership, with increased capital commitments by Hatch, building upon the successful business model established between the two companies. Hatch has partnered with Wisetack since 2020 to enable embedded consumer financing in home improvement and other in-person services verticals, leveraging Wisetack’s unique distribution model of business software integrations to source, acquire, and service a high-quality consumer loan portfolio.
As financing becomes the preferred way to pay for large or unexpected home repairs and improvements, Wisetack and Hatch are meeting this demand with simple, transparent options. Through the partnership, Hatch enables consumers to obtain loans through Wisetack for home improvement needs at the point of purchase with simple and transparent terms, consistently earning high customer satisfaction reviews, with the latest Net Promoter Score (NPS) of 77. Recognized as Finovate’s 2025 Best Consumer Lending Solution, Wisetack - through its partnership with Hatch Bank - has seen significant growth in origination volumes.
Wisetack’s innovative business model is a strong match for the bank, as Hatch’s Interim President, Jeffrey Green, noted. “Wisetack’s strong management and founding team, highly scalable distribution model, and excellent credit quality of the originated portfolio make them an ideal partner for our sponsor banking operations.” He added, “We’re proud of the work we’ve done to oversee, maintain, and grow with a market-leading, award-winning platform like Wisetack.”
Hatch’s deep sponsor banking expertise, highly experienced team and sophisticated technology empower sustainable, compliant lending growth and will allow Wisetack to continue to scale operations. Hatch’s integrations with fintechs such as Themis, a next-generation governance, risk, and compliance software tool, help companies like Wisetack accelerate their bank partnerships while maintaining compliance with evolving regulatory standards.
The partnership has been valuable for both businesses, as Bobby Tzekin, co-founder and CEO of Wisetack, explained: “Our partnership with Hatch has been foundational to Wisetack’s growth. By combining their banking expertise with our unique distribution model, we’ve been able to deliver simple, transparent financing to more homeowners at the exact moment they need it. Hatch shares our long-term view that point-of-sale lending should be both sustainable for the industry and borrower-friendly for consumers. Together, we’re proving that when banks and fintechs truly align, we can unlock tremendous value for merchants, their customers, and the broader home improvement market.”
In addition to the loan origination partnership, Hatch has also been instrumental to Wisetack’s capital markets program by extending balance sheet capacity and enabling efficient transaction execution across Wisetack’s multiple capital partner relationships. Hatch’s expanded capital markets capabilities set it apart as a leading partner bank with a distinctive competitive edge.
